G2 Launches Conversational Software Review Experiences for an AI-First Era

G2, the world’s largest and most trusted software marketplace, today unveiled a suite of new AI-powered innovations that transform how software is reviewed, discovered, and researched. Backed by G2's unique data from more than 3 million verified reviews across 2,000+ software categories, these innovations — including Voice Reviews, G2.ai for Software Buyers, and AI-Led Custom Research — make it easier than ever for users to share insights, for buyers to find the right software, and for strategists to access decision-making data on demand.

According to G2’s 2025 Buyer Behavior Report, 79% of software buyers globally say AI search has changed how they conduct research, with 29% noting they now start research via large language models (LLMs) more often than Google. Adapting to this shift, G2 is delivering AI-first experiences backed by its extensive marketplace data and presence in LLM searches.

"The future of review collection and software discovery is here, and it is powered by AI,” said Godard Abel, co-founder and CEO of G2. “At G2, we’re transforming how software is reviewed and discovered. Whether you’re a reviewer, buyer, or company, our new AI-first experiences eliminate friction and deliver trusted insights from real users faster — accelerating smarter decisions rooted in authentic feedback and data.”

Providing new ways for users to share feedback on their terms – via text, voice, and video conversations

The way people want to communicate has changed. They expect accessibility, flexibility, convenience, and their mode of choice. Addressing evolving user preferences, G2 is introducing new, flexible modalities to review software. New offerings and capabilities that expand G2’s review collection and publication modes include:

• Voice Reviews (beta): Following the acquisition of unSurvey, G2 is introducing a new AI-powered conversational review collection method, making leaving a review as easy as any voice-to-text experience — with an AI moderator guiding users along the way to share their authentic feedback. This low-friction experience, often completed in just a few minutes, allows users to provide detailed software feedback however they choose — via text, voice, or video. For buyers, this means access to deeper, more meaningful insights to inform purchasing decisions. Sellers will also benefit from these insights to improve their product offerings and experience. They’re also likely to receive a higher volume and depth of reviews, considering the simplified review process for users.
• AI-Assisted Review Collection via Customer Calls and Meetings (alpha): Turn transcripts from customer conversations into high-quality, pre-filled G2 reviews that are ready for review, approval, and publication. This capability eliminates the need for manual reviewer outreach by allowing vendors to identify users through recorded calls. It reduces the time required to submit a review by automatically populating subjective sections based on real conversations, maintaining review quality while improving submission rates and speed.
• Showcase Reviews in Customer Advocacy Platforms (generally available): Software vendors of UserEvidence, Deeto, and Base can now integrate their G2 reviews right into the platforms, reinforcing their user feedback for every step in the buyer journey. By embedding trusted G2 reviews in third-party customer advocacy platforms, customers extend their reach, amplify social proof, reinforce credibility at key decision points, and drive higher conversion rates—turning customer voice into a powerful, scalable asset across their go-to-market strategy.

As G2 embraces AI to drive more innovation, while ensuring authenticity and quality, the company now permits AI-assisted and generated reviews—provided they meet verification standards through Vendor Verified, LinkedIn Verified, or in-app submissions. This reflects how reviewers naturally share feedback today—often using AI to refine and express their thoughts. This will provide software sellers with richer insights and expanded reach, enhancing their brand visibility and reputation.

Discover software entirely based on your needs, questions, and requirements — leaving the heavy lifting to AI

Choosing software shouldn’t feel like navigating a maze. Before G2.ai, buyers must already know the category they're shopping in and the short list of vendors they want to compare. That assumes a level of expertise and effort that doesn’t reflect the way modern professionals buy, which is mostly based on their goals, solving problems, or pain points.

With the introduction of G2.ai, buyers can begin their software search with a natural language prompt and discover the best fit through an AI prompt-driven exchange. This innovation simplifies the software evaluation process by allowing users to directly input their requirements, generating an interactive Request for Proposal (RFP) based on G2’s extensive data from vendors and over 3 million verified peer reviews. This approach accelerates the often tedious and complex research process, facilitating easy collaboration among colleagues.

“G2.ai removes the guesswork from software buying,” said Joan Jenkins, CMO at Mindtickle. “It’s intuitive, fast, and built for how people actually shop for software today—starting with their needs, not category names. For busy teams, it’s like having a trusted advisor on demand.”

Get the answers you need, when you need them, with custom market research

Traditional surveys are often limited in depth, biased in structure, and burdensome for respondents. Additionally, accessing bespoke research and benchmark data for an individual organization is lengthy, complicated, and costly.

With the acquisition of unSurvey, G2 is also reimagining how researchers and companies get the answers they need, when they need them, with new AI-led custom market research. This new offering, available in beta, helps companies gain actionable insights through conversational AI-led interviews tailored to their specific needs, industry, buyer persona, and more.

This approach delivers true voice-of-the-customer data and bespoke market intelligence quickly, often within two weeks. Customers also gain exclusive access to respondent pools of millions of G2 users and external panels, fundamentally changing how organizations can collect data to fuel their strategies.

“Traditional research often falls short—it’s too slow, too generic, and rarely captures what companies need in the moment,” said Alex David, co-founder and former CEO of unSurvey, now G2’s General Manager of AI Solutions. “That’s where AI comes in: to make research feel like a real conversation while being infinitely scalable. Now, as part of G2, companies can access tailored, human-like insights in days—not months—helping teams make faster, smarter decisions with confidence.”

Learn more about these innovations and how to sign up for G2’s limited early adopter programs

G2 is hosting its Q2 Innovation Event, “Reimagine an AI-First Review Experience,” today at 11 a.m. ET. Register to attend or catch the on-demand recording, available soon, to learn more about G2's new AI innovations. You can also sign up here for the limited early adopter programs.

About G2

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

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