Elevated Roofing adopts ServiceTitan as platform expands into roofing

Elevated Roofing is among the first roofing contractors using ServiceTitan’s expanding exteriors platform as the Dallas-Fort Worth company looks to improve customer communication and project visibility. The move reflects how roofing firms are adopting software built to tighten handoffs, track work and give customers clearer updates.

Why it matters: - Roofing projects involve many handoffs, from inspection to installation and follow-up. - A single system for communication and operations can reduce gaps between office and field teams. - Better visibility can help customers get more consistent updates and clearer expectations.

What happened: - Elevated Roofing, a Frisco-based contractor serving the Dallas-Fort Worth Metroplex, is using ServiceTitan’s roofing and exteriors technology. - The company is among the early roofing contractors on the platform as ServiceTitan expands beyond HVAC, plumbing and electrical. - The adoption is aimed at strengthening customer communication and giving the team more visibility across projects and business operations.

The details: - ServiceTitan brings customer communication, sales, call performance, field operations and marketing data into one system. - Elevated Roofing can use that data to spot breakdowns in communication or internal processes across the customer journey. - The roofing tools include booking confirmations, appointment reminders, dispatch notifications, arrival tracking and customer-facing project documents. - Those features are designed to tell customers when crews are coming, where a project stands and what happens next. - Roofing work often includes inspections, estimates, insurance documentation, scheduling, material coordination, installation and follow-up. - Elevated Roofing said the platform helps support customers as the company grows. - Mike Witte began working in the DFW construction industry in 1995 and founded Elevated Roofing in 2012. - Elevated Roofing provides roof repair, roof replacement, storm restoration and commercial roofing services. - The company is licensed with the Roofing Contractors Association of Texas, is a GAF 3-Star President’s Club member and has more than 1,000 five-star Google reviews. - Elevated Roofing says it serves residential and commercial property owners from Fort Worth to Sherman. - ServiceTitan established its platform in trades including HVAC, plumbing and electrical before shifting more attention to roofing and exterior contractors. - In 2025, GAF selected ServiceTitan as its preferred CRM for exterior contractors. - Elevated Roofing’s GAF 3-Star President’s Club status made it a natural fit for early adoption as ServiceTitan expanded further into roofing. - Nina Katsman, general manager of exteriors at ServiceTitan, said Elevated Roofing’s willingness to embrace new ideas and invest in its business makes it a strong example of what is possible when operators pair expertise with the right technology.

Between the lines: - ServiceTitan is using established trade relationships to move deeper into roofing and exteriors. - Elevated Roofing’s early adoption suggests roofing contractors are looking for software that can unify communication, field activity and customer-facing updates. - The pitch is less about one feature and more about replacing disconnected workflows with one operating system.

What's next: - Elevated Roofing is expected to keep adapting its operations as roofing technology changes. - The company will likely continue using the platform to support growth while maintaining communication, consistency and service standards. - ServiceTitan’s roofing push may bring more contractors into the platform as the company broadens its exteriors offering.

The bottom line: - Elevated Roofing’s move shows how roofing contractors are turning to software to streamline operations and improve the customer experience.