Buff Faye and Sugar Wood launch Queens of Cream ambassador program

Buff Faye and Sugar Wood have launched Queens of Cream, a national drag queen brand ambassador program built around dessert, private parties and adult entertainment. The rollout starts with eight ambassadors in major U.S. markets and aims to give drag performers new ways to earn income beyond nightlife venues.

Why it matters: - Queens of Cream ties together drag entertainment and a sex-positive dessert brand in a new national marketing and booking model. - The program gives participating drag entertainers another way to monetize their audience, host events and promote products outside traditional nightlife venues. - The launch expands Sugar Wood’s reach into live experiences for adult celebrations, including parties tied to Pride, birthdays and bachelorettes.

What happened: - Buff Faye and Sugar Wood announced the national launch of Queens of Cream, a Drag Queen Brand Ambassador Program. - Faye will serve as National Brand Leader for the collaboration. - The program debuts with eight inaugural ambassadors in Miami, Denver, Portland, Palm Springs, Louisville, Dallas/Fort Worth, Salt Lake City and San Diego. - Consumers can learn more at TheQueensofCream.com. - Queens of Cream parties and private drag entertainment experiences can be booked through HireDragQueens.com.

The details: - Queens of Cream combines interactive drag entertainment, Sugar Wood’s provocative desserts and private party experiences. - The collaboration centers on the Drag Queen Naughty Cookie Decorating Party, an adult event format that includes Sugar Wood’s Naughty Cookie DIY Decorating Kits, a drag queen host, games, decorating competitions and guest interaction. - The experience is aimed at bachelorette and bachelor parties, birthdays, girls’ trips, destination celebrations, divorce parties, Pride gatherings and other adult events. - The inaugural ambassadors are Kelly Razzberry in Miami, Dixie Krystals in Denver, Pluto in Portland, Anita Rose in Palm Springs, Heaven in Louisville, Dia Monte in Dallas/Fort Worth, Divina 3.0 in Salt Lake City and J Lau Farrow Halston in San Diego. - The ambassadors were selected for originality, hosting ability, personality, professionalism and alignment with the program’s values of body positivity, sex positivity, inclusivity, confidence and self-expression. - Ambassadors receive personalized promotional links and QR codes. - Ambassadors can earn commissions on qualifying Sugar Wood sales. - Ambassadors may also receive paid bookings to host Queens of Cream parties in their markets. - Customers can get 15% off Sugar Wood purchases with code EATITUP at TheQueensofCream.com.

Between the lines: - The launch reflects a push to turn drag performance into a broader creator economy business, with sales, referrals and event hosting layered together. - Faye’s pitch frames drag entertainers as entrepreneurs who already know how to build audiences and sell experiences. - Sugar Wood is using the collaboration to place its brand inside live, social experiences rather than relying only on product sales. - The program’s language and party format lean into adult humor and explicit self-expression, which helps define the target audience clearly.

What's next: - Additional Queens and new markets are expected as the program expands. - More local entertainers may join the network as Queens of Cream scales nationally. - The company is directing consumers to the website for products, ambassador meetups and party bookings.

The bottom line: - Queens of Cream is trying to turn drag charisma into a national sales and events platform, while giving Sugar Wood a more experiential way to reach adult consumers.