Chad Lawson and Gabb Music launch back-to-school wellness campaign

Pianist and composer Chad Lawson has partnered with Gabb Music on Find Your Hush, a back-to-school wellness campaign for kids and families tied to his new album hush. The campaign is rolling out inside Gabb Music+ and Gabb Wireless channels through the end of September.

Why it matters: - The campaign aims to make the start of the school year feel calmer for kids and easier for parents. - Find Your Hush connects music, affirmations and simple routines to stress relief, focus and sleep. - The rollout also gives Gabb Wireless families new kid-focused wellness content inside a service built for children.

What happened: - Pianist and composer Chad Lawson announced Find Your Hush on September 11. - Lawson partnered with Gabb Music on the campaign for kids and families. - The campaign launches alongside hush, Lawson’s new album on Decca Records US. - The campaign is available in the Gabb Music+ app and through Gabb Wireless family communications through the end of September. - The Hush Space goes live in Gabb Music+ on September 11.

The details: - The Hush Space includes Lawson’s album, a video introduction from Lawson and playlists for sleep, focus, homework mode and after-school wind down. - Gabb Wireless’s wallpaper channel adds an affirmation drop at launch. - Gabb Wireless’s family newsletter and blog include guidance for parents on helping a child start the year grounded. - Families can also access a Build Your Hush Kit through Gabb Wireless newsletter content. - The Build Your Hush Kit asks kids to do three things: curate a calm playlist, design a quiet corner at home and write down one word for the school year. - The campaign started in August with a question on the Gabb Music channel about how kids settle their minds before school. - Kids responded with ideas including listening to slower songs they already know, taking deep breaths, doing a self-care routine the night before and telling themselves everything will be okay. - Lawson said kids are being asked to carry too much too soon and that Gabb gives them a way to find quiet before they feel pressure to grow up too fast. - Kerri Fox-Metoyer, head of entertainment services at Gabb Wireless, said back-to-school is a transition time for Gabb Wireless families and that the campaign highlights Gabb Music’s kid-and-family focus. - The album hush follows four singles: held by evening on July 10, room enough on July 31, she (still) on August 21 and the gentle undoing, for solo piano, on September 10.

Between the lines: - The campaign blends product promotion with mental-health messaging, which fits Lawson’s public focus on mindfulness and wellbeing. - Gabb Wireless is using music and parent guidance to deepen engagement with families during a high-stress seasonal moment. - The user-generated answers from kids give the campaign a more personal tone and reinforce the idea that small routines can help with school-year anxiety.

What's next: - The Hush Space will remain live in Gabb Music+ through the end of September. - Gabb Wireless will continue distributing the campaign through its newsletter, blog and wallpaper channel during that period. - Lawson’s album hush is now part of the campaign’s ongoing content push. - More information is available in Gabb Music.