Caitlin DeWolff recognized for cannabis retail leadership

Influential Women is spotlighting Tap Root Station General Manager Caitlin DeWolff for nearly a decade of cannabis retail experience and a focus on customer education. Her work in Skaneateles, New York, centers on compliance, transparency and helping consumers make informed choices.

Why it matters: - DeWolff’s approach links cannabis retail with consumer education, which can improve safety, trust and informed purchasing. - Her focus on training and compliance reflects how New York’s regulated market depends on knowledgeable staff as much as product selection. - She is also positioned as a visible example for women entering an industry that still draws skepticism about who belongs in leadership.

What happened: - Influential Women honored Caitlin DeWolff for elevating cannabis retail through education and empowered leadership. - DeWolff is the general manager of Tap Root Station in Skaneateles, New York. - She entered the cannabis retail industry professionally in 2016. - Her role includes overseeing daily operations and helping maintain a retail environment centered on compliance, transparency, responsible consumption and customer education.

The details: - DeWolff brings experience in both customer-facing service and behind-the-scenes management. - She ensures adherence to New York State compliance standards while leading a team that guides customers. - Product education is a core part of her work. - Her knowledge covers terpene profiles, cannabinoids, product effects, cultivation methods and responsible consumption. - She uses that knowledge to help customers choose products based on individual needs and desired outcomes. - DeWolff challenges outdated perceptions that cannabis is only about intoxication. - She highlights non-intoxicating cannabinoids and their possible wellness uses. - Her leadership includes ongoing staff training and product knowledge development. - She also works with older adults returning to cannabis after decades away, helping them understand modern potency, dosing and safe use. - Transparency is another focus, including explaining differences between living soil-grown products and conventional production methods. - DeWolff says knowledge is power, and tells young women considering cannabis careers: “Don’t give up.”

Between the lines: - DeWolff’s profile reflects a broader shift in cannabis retail toward education-first customer service instead of simple transaction-driven sales. - Her emphasis on compliance, dosing and product distinctions suggests retailers are expected to act as interpreters in a fast-changing market. - The message to young women underscores an industry still working to broaden access to leadership roles.

What's next: - DeWolff is expected to continue shaping Tap Root Station’s customer experience through staff development and consumer education. - Her public profile on Influential Women gives her a broader platform to share her perspective. - Influential Women says it will keep amplifying women’s voices through storytelling, thought leadership and creative expression.

The bottom line: - DeWolff’s recognition centers on a simple thesis: better cannabis retail starts with better education.