JobNimbus and WhatConverts launch revenue attribution integration for contractors

JobNimbus and WhatConverts have launched a native integration that ties contractor jobs and invoices back to the marketing sources that generated them. The move gives roofing and exterior contractors a clearer way to see which campaigns, channels and keywords are driving signed jobs and revenue.

Why it matters: - Contractors can now connect marketing spend to actual job revenue instead of stopping at lead volume. - The integration is designed to help roofing and exterior businesses and their agencies shift budget toward campaigns that produce paying customers. - Revenue-based attribution can also make ad optimization more practical for contractors who have relied on manual spreadsheets and disconnected systems.

What happened: - JobNimbus announced a native integration with WhatConverts on September 3, 2026. - The integration automatically syncs revenue data from JobNimbus into WhatConverts. - The product links each job and invoice back to the lead and marketing source that generated it. - The integration is available now to JobNimbus customers with a WhatConverts account.

The details: - The workflow starts when a lead enters JobNimbus, then moves through estimate, production scheduling and invoicing in the same system. - WhatConverts can now receive revenue data automatically when a job or invoice is created in JobNimbus. - Contractors can see which campaigns, channels and keywords are generating signed jobs and how much revenue each produced. - The integration removes the need for CSV exports, spreadsheet matching and manual reconciliation across separate systems. - Revenue data can be fed back into platforms like Google and Facebook so ad spend can target higher-value customers. - WhatConverts positions its platform as a lead attribution and reporting tool that connects calls, forms, chats, transactions and CRM data. - JobNimbus describes itself as the #1 AI-enabled CRM for roofing and exterior contractors.

Between the lines: - The launch reflects a broader shift from lead tracking to revenue tracking in home services marketing. - For contractors, that shift matters because lead counts alone do not show whether a campaign actually produced profitable work. - The integration also strengthens the case for using CRM and attribution software together instead of treating them as separate tools. - Michael Cooney, co-founder of WhatConverts, said contractors need to know which marketing efforts lead to paying jobs, not just which ones generate leads. - Marc Hansen, SVP of Marketing at JobNimbus, said the integration helps contractors connect day-to-day operations in JobNimbus back to the marketing that created the work.

What's next: - Contractors using JobNimbus and WhatConverts can start using the integration now to review revenue by source. - Agencies and in-house marketers can use the new data to adjust budgets, campaign targets and keyword strategy. - The companies are positioning the integration as a way to help contractors invest more confidently in the marketing that drives revenue.

The bottom line: - JobNimbus and WhatConverts are trying to close the gap between marketing activity and booked revenue, giving contractors a clearer read on what actually pays off.