Gumlet says 12,000 customers left Vimeo after Bending Spoons deal

Gumlet released an 18-month report saying 12,000 customers migrated from Vimeo to Gumlet between January 2025 and June 2026, moving more than 900,000 hours of video and over 2 petabytes of data. The company ties the shift to Bending Spoons' acquisition of Vimeo and the resulting layoffs, pricing pressure and reliability concerns.

Why it matters: - Gumlet says the migration wave shows how quickly enterprise video teams can move when costs rise and platform reliability weakens. - The report argues the shift is a warning for businesses that depend on third-party video infrastructure for paid content, training and OTT delivery.

What happened: - Gumlet published The State of Enterprise Video Hosting Post-Vimeo, an 18-month report covering January 2025 through June 2026. - The company says 12,000 customers moved their video infrastructure from Vimeo to Gumlet during that period. - Those migrations included more than 900,000 hours of video content and over 2 petabytes of data. - The customer mix included EdTech platforms, course creators, OTT operators, SaaS products with embedded video and corporate training providers. - Gumlet links the migration trend to Bending Spoons' September 2025 acquisition of Vimeo for $1.38 billion. - By January 2026, most Vimeo staff had been laid off, including the entire video team.

The details: - Gumlet says the report identifies the migration as the largest enterprise video infrastructure shift since 2020. - The report says this was the fourth time Bending Spoons used the same playbook in three years. - Bending Spoons took Brightcove private in a $233 million all-cash deal in February 2025. - Brightcove later laid off 198 employees, or two-thirds of its U.S. workforce, including engineering and product staff. - Earlier Bending Spoons deals involving Filmic in 2022 and WeTransfer in 2024 were followed by layoffs and price increases. - Gumlet CEO Aditya Patadia said the post-acquisition changes are a cautionary tale for companies running on third-party infrastructure. - Career Launcher, one of India's largest test-prep companies, reported a 43% improvement in course completion rates after moving from Vimeo to Gumlet. - Career Launcher also said it recovered 21% of revenue from piracy after the migration. - The implementation finished in less than two weeks. - Career Launcher now uploads 150,000 hours of video per month on Gumlet. - The company uses Gumlet's DRM-protected hosting with Widevine, FairPlay and PlayReady support. - Scott's Bass Lessons, an online music academy that used Vimeo for 15 years, also migrated to Gumlet during the research period. - Scott's Bass Lessons said monthly costs fell, delivery became more reliable and the migration was seamless. - The report says four forces are driving exits from Vimeo: higher costs, weaker reliability after layoffs, a strategic shift away from creator and mid-market users, and trust erosion tied to the Bending Spoons acquisition pattern. - Industry analysis cited in the report says Vimeo's published bandwidth policy pushes customers above 2 terabytes per month to Enterprise contracts starting at $15,000 to $20,000 annually. - The report also cites verified consumer complaints showing 20% to 50% renewal price increases for some existing customers. - The broader market response now includes creator-focused alternatives Rushes and FrameRate, both launched in 2026. - Enterprise buyers are also evaluating Mux, Cloudflare Stream, Bunny Stream, api.video and Gumlet.

Between the lines: - The report frames pricing and support changes as the real trigger, not just product features. - The rapid timeline from acquisition to layoffs to migrations suggests customers are reacting to operational risk as much as cost. - Gumlet is positioning itself as a lower-risk replacement for teams that need DRM, watermarking and no bandwidth penalties.

What's next: - Gumlet says the full report includes methodology, source citations and a vendor-neutral migration framework on its website. - The company is using the report to court SaaS, EdTech, course-creator and OTT buyers looking to leave Vimeo. - The market will likely keep testing whether specialized video infrastructure providers can absorb more of Vimeo's enterprise and creator base. - More information is available in the full report.