Charlie Carroll plans September launch for Psycho Seltzer

Entrepreneur and author Charlie Carroll plans to launch Psycho Seltzer in September as a natural alternative to alcoholic drinks for adults looking to unwind. The four-year product effort taps herbs and botanicals, and the company is taking sign-ups for updates ahead of launch. Why it matters: - Psycho Seltzer aims to give adults a nonalcoholic option for relaxing and winding down at home or after work. - The launch taps growing demand for healthier alternatives to alcohol. - Charlie Carroll is positioning the brand around wellness, energy and everyday performance. What happened: - Charlie Carroll plans to launch Psycho Seltzer in September. - The product is described as a new category of drink designed as an alternative to traditional alcoholic beverages. - The launch follows a four-year development process. - Consumers can sign up for updates at more information . The details: - Psycho Seltzer is made from natural ingredients. - Carroll says the drink was inspired by research into the centuries-old use of herbs and botanicals for relaxation and sleep. - Carroll says the project was built on the idea that what people consume should enhance their lives. - Carroll says the brand carefully selects ingredients to support quality and a better consumer experience. - Carroll says people deserve more options for how they enjoy their evenings. - Carroll connects the launch to his book, Eat Like an Entrepreneur: You Don’t Need More Time. You Need More Energy. - In that book, Carroll argues that sustained energy, fueled by proper nutrition, matters more than extra time. - Carroll is available for interviews. Between the lines: - Psycho Seltzer is being framed as both a beverage launch and an extension of Carroll’s broader wellness message. - The messaging targets consumers who want the feeling of a happy hour ritual without alcohol. - The product’s pitch relies on tradition and natural ingredients rather than a medical or clinical claim. What’s next: - Psycho Seltzer is scheduled to debut in September. - Carroll is using the current sign-up page to build interest ahead of the launch. - More product details may emerge as the launch date approaches. The bottom line: - Psycho Seltzer is trying to carve out space in the growing market for adult relaxation drinks that sit outside traditional alcohol.